AXS Mapathons

Teaming up to map an inaccessible world.

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Client: AXS Labs

The Scope

Reimagining Mapathon user flows, designing responsive screens for both web and mobile, and creating social media templates to make it easier for users to share their mapping efforts and get others involved.

The Americans with Disabilities Act is over 30.. but Jason DaSilva knows there’s still a long way to go.
to learn more, visit www.ada.gov

The Problem

Jason DaSilva, founder of AXS Labs and activist, created AXS Map as a crowdsourced platform to help people rate the accessibility of public spaces. The Mapathon feature lets users team up with friends to map their local neighborhoods, but there was a gap between what users wanted to do and the deeper purpose behind the Mapathon. This disconnect made it harder for people to fully engage with the platform and contribute meaningfully.

The Opportunity

AXS Map offers a big opportunity for businesses that may not be aware of their accessibility challenges. As more people with mobility-related disabilities access web apps, companies are realizing that this group—along with their friends and families—represents a valuable and often overlooked market. In fact, the U.S. Department of Labor estimates that Americans with disabilities spend $175 billion every year on shopping, entertainment, and travel. By improving accessibility, businesses can reach this market and build stronger connections with a larger audience.

The Solution

To better align the Mapathon feature with the AXS Map mission, a complete redesign of the user flow for desktop and mobile was necessary. The goal was to make the purpose behind the feature clearer and help users interact with it in a way that felt more intuitive and rewarding.

My Design Process

Research, Design, Implement.

Research

Listening for the why

I started by listening—talking to users, digging into frustrations, and spotting what’s not working. For AXS Map, this meant uncovering confusion around Mapathon creation, sharing, and purpose—highlighting areas for a clearer, more user-centered design.

Design

Making it make sense

I took what I learned and turned it into something intuitive and goal-oriented. I focused on refining the Mapathon flows to be clear, engaging, and gamified, ensuring users could set up, share, and take action effortlessly.

Implement

Fine-tuning for impact.

I worked side by side with strategists, developers, and Jason himself to make sure the vision from our research came to life in the design. It wasn’t just about building screens—it was about shaping a meaningful experience and story for anyone joining a Mapathon to spread awareness about accessibility in their city with friends.

MORE PROJECT INFORMATION

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